You already know how important it is to find out who your target audience is and how failing to do so early on will set you up for failure. If not, then first read this article where I discuss the benefits of understanding who your target audience is.
Aristotle once said that “Knowing yourself is the beginning of all wisdom.” And he was definitely right. But for a fitness professional, knowing your target audience is just as, if not even more, important. Keep on reading to find out why.